Validate your idea
with behavioral evidence.
Describe what you're building. Unask runs 15 AI depth interviews, then scores the real problems people have — by behavior, not opinion. You get a ranked list with verbatim quotes in under 10 minutes.
No credit card required.
7
Problems Found
15
Interviews
3.2
Avg per Person
Unpredictable pet food costs
14/15 people
“I spent $340 last month on special diet food and had no idea if that was normal.”
— Minjun K., 31, pet owner, Seoul
Vet appointment scheduling
11/15 people
“I called 4 clinics before finding one that could see my dog this week.”
— Sarah C., 28, freelancer, Austin
Product ingredient confusion
9/15 people
“The label says 'natural' but I can't tell which ingredients are actually good.”
— Priya R., 29, working parent, Bangalore
Three steps to scored insights
No recruiting, no scheduling, no manual analysis. Describe your idea and get behavioral evidence.
Describe your idea
Write what you're building in plain language. A subscription box, a B2B tool, a mobile app — anything.
“A monthly subscription box for pet owners that customizes treats and food based on their pet's breed and dietary needs.”
15 depth interviews run automatically
Each interviewee has unique demographics and context. Behavioral questions — past actions, real spending, existing workarounds.
Get scored problem list
Problems ranked by frequency, cost, emotion, spending signals, and lack of alternatives. With verbatim quotes.
Sample output from Unask
A preview of what you get when you type “Pet care subscription box” and hit run. Scored problems, verbatim quotes, segment matrix — all generated automatically.
7
Problems
15
Interviews
3.2
Avg / Person
82%
Confidence
Every run includes
Scored Problem List
Ranked by 5 behavioral axes
Segment Matrix
Who has which problem
PDF Report
With transcripts and quotes
How Unask compares
The same questions that take weeks and thousands of dollars — answered in minutes.
Interviewees
Questions
Time
Cost
Scoring
Output
Unask is not a replacement for talking to real users. It's what you do before you have access to them.
Built for people who ship
Know your #1 problem before writing code
See exactly which problem matters most — ranked by real behavioral signals, not guesses.
PROBLEM RANKING
14 of 15 people mentioned this
See which segments have which pain
One glance shows who struggles with what. Prioritize your roadmap with a pattern, not a debate.
SEGMENT MATRIX
| A | B | C | D | E | F | |
|---|---|---|---|---|---|---|
| Unpredictable costs | ||||||
| Vet scheduling | ||||||
| Ingredient confusion | ||||||
| Breed-specific diet |
Hear how people actually describe it
Read verbatim quotes from different people. Discover language, workarounds, and framing you'd never get from surveys.
VERBATIM QUOTES
“I spent $340 on special diet food and had no idea if that was normal.”
Minjun K., 31, pet owner
“I Googled for an hour and got 50 contradicting blog posts.”
Sarah C., 28, freelancer
“The label says 'natural' but I can't tell which ingredients are good.”
Priya R., 29, working parent
Verify the problem is real
Data confidence score, quote verification, behavioral scoring. Due diligence on the pain, not the pitch.
EVIDENCE SUMMARY
Data Confidence
Based on 15 interviews
7
Problems
89%
Quotes verified
72%
Cross-validated
How it actually works
Behavioral Questions
No hypotheticals. Questions about past actions, real spending, and existing workarounds — the signals that reveal genuine problems.
Multi-Axis Scoring
Frequency, cost impact, emotional intensity, spending signals, and lack of alternatives. Weighted and ranked automatically.
Verbatim Evidence
Every ranked problem links to direct quotes from interviews. Read the transcript, verify the context, cite it in your deck.
Pay per run. No subscriptions.
Traditional user research: $3,000–$10,000 per study.
Credits never expire.